S E R V I C E S
The strategy your ads have been missing.
O U R A P P R O A C H
What’s behind every ad that works:
01
Research + audience intelligence
VOC mining, competitor audits, and micropersona frameworks built from how your customer actually talks.
02
Hooks + scripts
Scroll-stopping hooks and full ad scripts grounded in audience psychology and platform behavior.
03
Production briefs
Detailed briefs your team can execute without guessing. Context, visual direction, and a testing plan in every one.
04
Creative direction
Format recommendations, pacing notes, text overlay specs, and feedback through edit rounds.
05
Iteration strategy
When an ad wins, we tell your team exactly how to extend it. Hook swaps, format variations, sub-angle tests.
06
Performance analysis
Hold rates, spend scaling patterns, creative fatigue monitoring, and roadmaps prioritized by impact.
Let’s join forces
Here’s how we can work together.
START HERE
Creative Audit
A focused teardown of your current ads and creative strategy. We analyze your top and bottom performers, identify messaging gaps and opportunities, flag risks, and give you a prioritized list of what to test next. This is the fastest way to see how we think and how we can help.
Ideal for: Brands who want a clear-eyed look at what's working before committing to a retainer.
WHAT YOU GET
Performance teardown of current ad creative
Messaging gap analysis
Creative fatigue risk assessment
Prioritized testing recommendations
Delivered as a video walkthrough + slide deck
TIER 01
Strategic Foundation
The research and intelligence layer most brands skip entirely. This is the work that makes every hook, every brief, and every creative decision sharper. Built from your customer's actual language, not your team's assumptions.
Ideal for: Brands launching paid social, brands with a production team but no creative strategy, or as a prerequisite before a monthly retainer.
WHAT YOU GET
Brand and competitor audit
Customer review mining + VOC database
Micropersona development (4–6 personas)
Messaging angle map by persona + awareness stage
Content audit with reuse recommendations
Creative diversification strategy for Meta
TIER 02
Your Creative Strategist
Ongoing hooks, scripts, production briefs, and creative direction, delivered monthly so your team always knows what to build and why. The strategic brain behind your ad creative, embedded in your workflow.
Ideal for: Brands spending $30K–$200K/month on paid social with an in-house or contracted production team.
WHAT YOU GET
6–10 new ad concepts per month (hooks + full scripts)
Production briefs for every concept
Iteration briefs for winning ads
Creative direction + edit round feedback
Format diversification strategy
Bi-weekly strategy calls
Ongoing VOC + competitor monitoring
TIER 03
Fractional Strategy Lead
Everything in the monthly tier, plus performance analysis, creative roadmapping, and the systems infrastructure that let a scaling ad account move fast without losing strategic depth. This is what a $130K/year creative strategist does, at a fraction of the cost.
Ideal for: Brands spending $150K+/month who would otherwise hire a senior creative strategist full-time.
WHAT YOU GET
Everything in Tier 02
Performance analysis (hold rates, spend scaling, fatigue tracking)
Creative testing roadmap tied to business goals
Micropersona + messaging framework maintenance
Creative systems build-out (ad library, hook database, content mining)
Weekly strategy calls + async access
Media buyer collaboration on creative-to-performance loops