Many businesses struggle to grow because they don't have a marketing system working for them around the clock. The main problem they face is the complexity and overwhelm that comes with setting up an effective sales process. Without a clear strategy, potential leads can slip through the cracks, and opportunities for sales are lost. This not only kills growth but also adds unnecessary stress for business owners who have to juggle multiple roles.

In this episode, host Sara Estes breaks down a sales funnel into 5 easy steps, making it doable for all businesses, big or small. She gives you practical advice on how to capture leads, nurture them, and ultimately convert them into loyal customers. By the end of the episode, you’ll have a blueprint for a sales funnel that works tirelessly, turning browsers into buyers while you focus on other aspects of your business. Tune in to learn how to streamline your sales process and drive growth for your business with a simple, yet powerful sales funnel!

In this special episode of Copy Lab, host Sara Estes shares her takeaways from Copy Chief Live 2023 in Nashville -- what's now being dubbed "The Greatest Copywriting Event in History."

You get a front-row seat to the epic 2-day event, hearing firsthand about the insights and advice shared on stage by the world's top copywriters, like Parris Lampropoulos, Jeff Walker, Kevin Rogers, Chris Orzechowski, Marcella Allison, and more.

Besides your home page, your About Page is THE most important page on your website.

In this episode, host Sara Estes discusses the art and science of crafting an About Page that goes beyond just telling your story - to selling it.

Discover the secret ingredients that make your page pop, connect, and convert.

In this week's episode, join host Sara Estes as she takes us back to middle school English class and discusses 4 grammar rules to break when if you want to write great copy.

She also unveils a method she developed over 13 years of writing to overcome procrastination and writer's block.

Don't miss this juicy episode!

Ah, emails. We get tons of them. Some we love. Some we delete without a second glance.

So how do you make sure YOUR email doesn’t meet a tragic digital demise?

In this week’s episode, we're diving into the anatomy of a killer email. I’m showing you the 5 things your email needs to actually GET OPENED. And then, how to inspire your readers to take action. ⚡️

On this week’s episode, host Sara Estes discusses the pitfalls of wordiness and the power of precision. If you've ever wondered how to make your words pack a punch, this is the episode for you. Whether you're an entrepreneur, a dreamer, or someone looking to up their writing game, Sara's insights are a game-changer. No fluff, just powerful writing techniques.

On this week’s episode, host Sara Estes discusses the top 5 tools that will transform your copywriting process. 🔥 From a powerful app that helps you clarify your writing to a simple email hack for inbox domination, these tools will supercharge your writing - whether you're just starting out or you're a seasoned pro. 🚀

On this week's episode, host Sara Estes delves into the world of benefits-driven copywriting, revealing the secrets behind crafting copy that truly resonates with your audience. You'll learn how to transform features into benefits, create enticing teaser bullets using the "so you can..." segue, and harness the power of storytelling to evoke emotions and drive conversions.

On this week's episode, host Sara Estes delves into the world of benefits-driven copywriting, revealing the secrets behind crafting copy that truly resonates with your audience. You'll learn how to transform features into benefits, create enticing teaser bullets using the "so you can..." segue, and harness the power of storytelling to evoke emotions and drive conversions.

Before I dove into the world of copywriting & entrepreneurship, I was a private investigator.

On this week’s episode, host Sara Estes discusses the shocking link between criminal & consumer behavior, and how her background in private investigation informs her copywriting strategy. She brings in the big guns (Eugene Schwartz's legendary book Breakthrough Advertising) to discuss the critical importance of desire when choosing your marketing angle.

On this week’s episode, host Sara Estes explores the game-changing potential of ChatGPT and its impact on the copywriting and marketing industry. Learn about the undeniable benefits and potential drawbacks of AI, gain insights into how to harness its power in your own writing, and discover the biggest pitfalls to avoid if you’re new to using AI.

Join host Sara Estes, founder of Copy Tiger, as she discusses what's coming up on the podcast and guides you through the SWORD framework for great copywriting. You'll also learn why copywriting is a superpower, the *REAL* difference between copywriting and content writing, and the single highest converting word you need incorporate into your copy NOW.

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Welcome to the Copy Lab podcast, your new favorite source for the in-depth writing tips and insight you need to write better, sell more, and ignite your business — even if you suck at writing.