3 Common Writing Mistakes that Sabotage Your Business

It’s no secret: writing ain't easy.

Especially if you’re trying to sell something.

And when it falls flat, doesn't land, or just plain sucks, let me tell you...

It can be detrimental to your business.

I want to help you avoid that.

If you want powerful & persuasive copy, there are a few pitfalls to avoid.

Let's talk about 3 all-too-common mistakes that could be wreaking havoc on your conversion rates as we speak.

Trash these bad habits and you'll immediately level up your writing.

Let's go.

Mistake #1: Ignoring the power of benefits

I get it, you're proud of your product or service and you want to show off all its features and doo-dads.

But here's the thing...

Your customers don't really care about all the technical specs and fancy features.

I mean, they kind of do, but not really.

What they really care about is the BENEFITS they'll get from those features.

In other words, what's in it for them?

How does your product or service make their lives easier, better, faster, stronger?

Ok, let's say you're an internet service provider. (Boring, right?)

Instead of mentioning the speed of your internet service in some unit of measurement nobody understands...

You say, "Our lightning-fast internet speeds ensure smooth streaming so you'll never worry about about your camera freezing on an important Zoom call that could make or break your career."

See? The need for speedy internet just got REAL.

Or, say you sell outdoor gear.

Instead of harping on the durability of your gear, you're going to say this: "Our gear provides you with the peace of mind and confidence to explore the great outdoors 100% worry-free."

See the difference?

When you focus on the real-world benefit your clients experiences as a result of having your product or service, you create a powerful connection with your audience.

Mistake #2: Speaking in a foreign language

Okay, I don't mean an actual foreign language, but if your copy is filled with jargon, technical terms, or industry-specific lingo, it might as well be.

Your customers want to feel like you're speaking directly to them, not like you're giving a lecture to a room full of experts.

So, ditch the fancy-pants vocabulary and speak in a language that your customers can understand.

Cool?

Mistake #3: Missing the sweet spot

When it comes to the length of your copy, there's a sweet spot you want to hit.

Too short, and you'll miss out on important details and leave your customers feeling underwhelmed.

Too long, and you'll lose their attention and they'll click away before they even get to the good stuff.

The key is to find that sweet spot....

The perfect balance between informative & concise.

Now, you might be thinking...

"How the hell am I supposed to know THAT?"

Just step away for a minute, do a re-read and listen your gut.

Truth is, there is no ideal length or word count for anything.

The perfect length is simply as long as it takes to get your message across without rambling or repeating yourself.

Simple as that.

Now go forth and conquer, my friend!