Screw Formulas: Why Emotion Is Key To Great Copywriting
Picture this: I'm curled up on my couch, diving into a marketing book that promises to unlock the secrets of persuasive writing.
But something feels off as I flip through the pages.
The book's robotic, devoid of emotion, and has a captivating factor of ZERO. It's like slogging through a technical manual, not a compelling story.
It was a wakeup call that reminded me as writers, we're here to create copy that moves people, makes them FEEL something, and leaves a lasting impression.
It's not just about checking off boxes or following formulas – even when you’re writing something educational or informational.
No emotion = no bueno.
So this week, we're diving deep into the world of emotion in your copywriting.
'Cause let's face it, emotions make your words come alive. Without them, your shit's DOA.
So here's how you can infuse your words with feeling & hit 'em right in the heart:
1. Know Your People
This is kind of a no-brainer but it’s worth saying for posterity’s sake.
Before you start typing away, get to know your audience like they're your BFFs.
What makes them tick? What keeps them up at night?
Understanding their deepest desires and challenges will help you create copy that speaks right to their hearts.
2. Tell Epic Tales (Or any tale at all, really)
Storytelling is the magic potion that captures your reader's attention and heart.
But you don’t need to go all Lord of the Rings on anybody…
Share stories that are raw, real, & relatable.
Whether it's your own journey, client success stories, or everyday anecdotes, let your words paint a picture that hits 'em in the feels and keeps 'em hooked.
3. Choose Words that Sizzle
Words have power, so choose 'em wisely! Go for words that pack a punch and create an emotional explosion. 💥
Think "ignite," "fierce," "blaze," and "unleash"
Words that light a fire in your reader's heart and make 'em take action.
4. Dive into the Feels
Emotions are the spice of life, and they make your copy delizioso. 🤌
So tap into those core emotions that resonate with your people – fear, joy, anger, love?
And sprinkle 'em strategically throughout your copy to create an emotional rollercoaster (the good kind!) they won't want to get off.
5. Add Some Eye Candy
Think of visuals as glitter for your copy.
I’m talkin’ bold, italics, even bold italics!
Don’t be afraid to use a goofy GIF and a few emojis, especially in your emails. Why be so serious? Every needs a little fun in their lives. 🤪
Add eye-catching images, gorgeous videos, and graphics that evoke emotions and add oomph to your messaging.
Let your visuals be the icing on the emotional cake of your copy.
6. Be Real, Babe
Please hear me when I say this: be your quirky, sassy, genuine self in your copy.
Do you love puns? Do you curse like a sailor?
Authenticity is your secret sauce to winning hearts and minds.
So share your unique voice, perspective, and personality. The world is full of cookie-cutter, boring-ass noise.
Your people want to connect with the REAL you…
So don't be afraid to let your freak flag fly!
Now, go sprinkle some emotional magic into your words and let me know how it goes.
If you need a wing-woman to help you nail your copy or have any questions, don't hesitate to send me a message. I’m just an email away.
Until next time 💗